{"id":6306,"date":"2023-01-10T08:51:46","date_gmt":"2023-01-10T08:51:46","guid":{"rendered":"https:\/\/www.comwave.net\/residential\/?p=6306"},"modified":"2023-03-03T07:18:36","modified_gmt":"2023-03-03T07:18:36","slug":"10-canadian-online-shopping-statistics-you-didnt-know","status":"publish","type":"post","link":"https:\/\/www.comwave.net\/residential\/blog\/10-canadian-online-shopping-statistics-you-didnt-know\/","title":{"rendered":"10 Canadian Online Shopping Statistics You Didn&#8217;t Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The growth of e-commerce has drastically changed Canadians\u2019 shopping and consumption habits and reshaped the market. The shift from brick-and-mortar retail to online marketplaces has allowed Canadians to shop with a click or tap, and get exactly what they need hassle-free. For brands, this also means a smaller footprint and a wider reach, with a much lower investment and startup cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there is an under-explored dimension to the rise of online shopping among consumers. To shop online from your couch, hassle-free, you need the <\/span><a href=\"https:\/\/www.comwave.net\/residential\/internet\/\"><span style=\"font-weight: 400;\">fastest and cheapest internet at home<\/span><\/a><span style=\"font-weight: 400;\">. With a reliable internet provider like Comwave, you can browse your favourite brands, unlock exclusive deals, track shipping and rewards, and more, particularly during the busiest shopping seasons of the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that Canadians coast-to-coast have largely changed the way they shop, thanks to the growth of e-commerce? Check out these top stats and facts about e-commerce in Canada.<\/span><\/p>\n<h2 style=\"margin-bottom: 1rem;\"><span style=\"font-weight: 400;\">The State of E-Commerce in Canada: Top Stats About Online Shopping<\/span><\/h2>\n<p>&nbsp;<\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>1. Canada\u2019s e-commerce market is poised to exceed $90 billion by 2025<\/b><\/li>\n<\/ul>\n<p><b><\/b><span style=\"font-weight: 400;\">Did you know that by early 2022, e-commerce retail in Canada has amounted to <\/span><a href=\"https:\/\/www.statista.com\/topics\/2728\/e-commerce-in-canada\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$3 billion monthly<\/span><\/a><span style=\"font-weight: 400;\">? Approximately 29 million Canadians were projected to shop online by the end of the year. By 2025, e-commerce revenues are expected to exceed $90 billion. Canadians contribute significantly to the global e-commerce market which is expected to earn approximately 6.3 trillion dollars by 2023.<\/span><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>2.\u00a0And it\u2019s only growing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While Canada isn\u2019t leading the production of e-commerce retail (Turkey\u2019s compound annual growth rate or CAGR is 14.59%), Canada\u2019s e-commerce sales are growing at a steady rate of <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">5.61%<\/span><\/a><span style=\"font-weight: 400;\"> from 2021 to 2025.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growth of e-commerce is credited not only to convenience but also to lower prices on some retailer sites, especially during the busiest shopping seasons. <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">80% of Canadians<\/span><\/a><span style=\"font-weight: 400;\"> do their Black Friday shopping online and also splurge on Cyber Monday and Boxing Day.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>3. All demographics shop online<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s widely known that young people are often early adopters of new technologies, but that\u2019s not so true anymore, especially in e-commerce.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that as early as 2018, online shoppers spanned all ages, from 18 to 74? Even if <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gen X-ers comprised 34%<\/span><\/a><span style=\"font-weight: 400;\"> of e-commerce buyers, <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">millennials amounted to 30%<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">only 5% were over the age of 75<\/span><\/a><span style=\"font-weight: 400;\">, these stats are certainly promising, indicating a rapidly evolving demographic that prefers convenience, a wider range of choices, and access to exclusive deals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In terms of <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">marital status<\/span><\/a><span style=\"font-weight: 400;\">, 42% of online shoppers were kid-free couples, while 23% had children. As for <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">location<\/span><\/a><span style=\"font-weight: 400;\">, 41% of Canadian e-commerce shoppers were in urban centres, while 38% were in the suburbs and 21% were in rural communities.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>4. The pandemic accelerated e-commerce<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s a well-known fact that the COVID-19 pandemic drastically altered lifestyle habits, especially the way Canadians shopped. With brick-and-mortar retail on lockdown, even those who didn\u2019t shop online or only did so infrequently had to adapt. This is why <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">e-commerce sales have doubled<\/span><\/a><span style=\"font-weight: 400;\">, despite overall retail sales plummeting by 17.9%.\u00a0<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>5. Even grocery shopping is increasingly done online<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Deep into the pandemic, e-commerce entered all aspects of life, including trips to grocery stores. Despite being one of the essential retail sectors that had to stay open, a lot of Canadians turned to <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online grocery shopping platforms<\/span><\/a><span style=\"font-weight: 400;\"> to get their essentials, resulting in a 54% increase in 2020 alone. Valued at a growth of $95.82 billion, online grocery shopping rose from 5% to 17% between 2016 and 2020, and only continues to grow.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>6. Amazon is the preferred e-commerce platform<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Long hailed as the king of e-commerce, <\/span><a href=\"https:\/\/www.statista.com\/topics\/2728\/e-commerce-in-canada\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Amazon\u2019s sales only skyrocketed<\/span><\/a><span style=\"font-weight: 400;\"> over the past few years, particularly during the pandemic. 50% of millennials prefer shopping on Amazon, and 72% of Canadians across age groups. Meanwhile, only 9% prefer eBay, 7% Walmart and just 3% Etsy.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>7. Clothes and computers are the top e-commerce purchases<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to online shopping, certain e-commerce goods are far more popular than others. While grocery shopping was an interesting new trend, traditional e-commerce goods have yet to be dethroned.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, 62% of Canadian consumers shop for <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">clothing<\/span><\/a><span style=\"font-weight: 400;\">\u2014and 42% of these were women\u2019s clothing, in contrast to 32% of men\u2019s. Meanwhile, <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">computers and electronics<\/span><\/a><span style=\"font-weight: 400;\"> account for 41%, followed by books at 31%. Finally, <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">games and software<\/span><\/a><span style=\"font-weight: 400;\"> account for 9%. Interestingly, 17% of Canadians also bought toys online, with Barbie, Star Wars, and Nintendo being some of their favourites.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>8. Ethical brands perform better<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Canadian consumers are conscious shoppers. This means they prefer responsible and ethical brands that put sustainability at the heart of what they do and strive to reduce their carbon footprint. As a result, <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">46% of shoppers<\/span><\/a><span style=\"font-weight: 400;\"> purchase more frequently from brands that aim to reduce their impact on the environment.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>9. Loyalty programs are more attractive than ever<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If there\u2019s one marketing strategy that endures, it\u2019s <\/span><a href=\"https:\/\/reviewmoose.ca\/blog\/online-shopping-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">loyalty programs<\/span><\/a><span style=\"font-weight: 400;\">. Even with the shift to e-commerce, 17% of Canadian shoppers continue to place a premium on brands with truly rewarding loyalty programs, making them feel appreciated for their long-term support of the brand and the value they provide through repeat purchases.<\/span><b><\/b><\/p>\n<ul style=\"list-style: none;\">\n<li aria-level=\"1\"><b>10. Cashless and contactless payment methods are the way to go<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Finally, shopping online means contactless and cashless transactions. Since 2017, <\/span><a href=\"https:\/\/www.statista.com\/topics\/2728\/e-commerce-in-canada\/#topicOverview\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">40% of shoppers globally already use credit cards<\/span><\/a><span style=\"font-weight: 400;\"> to make purchases, a trend that rapidly increased during the pandemic. Meanwhile, 28% of shoppers prefer to use their debit cards instead. Surprisingly, cash on delivery and bank transfers were also popular payment options, amounting to 23% and 20% respectively.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Shop Online Hassle-free with Comwave Internet<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You know the latest deals and biggest discounts and you\u2019ve likely added them to your cart, complete with promo codes and your shipping information, but can you trust your home internet service to complete the purchase?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To shop online and score the best deals, you need the fastest and cheapest internet in Canada. Here\u2019s where <\/span><a href=\"https:\/\/www.comwave.net\/residential\/blog\/why-choose-comwave-for-internet-tv-home-phone\/\"><span style=\"font-weight: 400;\">Comwave comes in<\/span><\/a><span style=\"font-weight: 400;\">. We bring you fast and cheap internet that you can count on, from browsing items and adding them to your cart, to completing your purchase and tracking the delivery status. With fast and cheap Comwave home internet, you\u2019ll always be online, so you never miss out on the best deals from your favourite brands.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopping online? Shop more and save more with fast, reliable, and cheap internet. <\/span><a href=\"https:\/\/www.comwave.net\/residential\/bundles\/\"><span style=\"font-weight: 400;\">Get the best Comwave internet plan<\/span><\/a><span style=\"font-weight: 400;\"> for hassle-free online shopping.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The growth of e-commerce has drastically changed Canadians\u2019 shopping and consumption habits and reshaped the market. The shift from brick-and-mortar retail to online marketplaces has allowed Canadians to shop with a click or tap, and get exactly what they need hassle-free. For brands, this also means a smaller footprint and a wider reach, with a&hellip; <a class=\"more-link\" href=\"https:\/\/www.comwave.net\/residential\/blog\/10-canadian-online-shopping-statistics-you-didnt-know\/\">Continue reading <span class=\"screen-reader-text\">10 Canadian Online Shopping Statistics You Didn&#8217;t Know<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":6307,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","entry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/posts\/6306"}],"collection":[{"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/comments?post=6306"}],"version-history":[{"count":9,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/posts\/6306\/revisions"}],"predecessor-version":[{"id":6320,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/posts\/6306\/revisions\/6320"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/media\/6307"}],"wp:attachment":[{"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/media?parent=6306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/categories?post=6306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.comwave.net\/residential\/wp-json\/wp\/v2\/tags?post=6306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}