Comwave Guest
Wi-Fi & Analytics

Your Guest Wi-Fi can be provisioned as a separate access point through the router that provides your standard business Wi-Fi, or it can be provisioned independent from your business Wi-Fi, with its own dedicated equipment. Your business Wi-Fi is used to connect with your internal resources and network, which is why it’s important that your business Wi-Fi and Guest Wi-Fi be separate, so that customers are unable to access internal company data. Additional security settings on your Guest Wi-Fi network can also shield your business Wi-Fi from any malware, virus or malicious material that is exposed to your Guest Wi-Fi network. Finally, your Guest Wi-Fi network is often created with unique customization and analytics capabilities, in order to customize your Guest Wi-Fi experience completely towards your business, and track usage and performance for marketing insights.

Guest Wi-Fi can not only improve your in-store experience, but it can also keep your primary business internet network more secure, and act as a long-term marketing tool to communicate with the customers who know your business well. First and foremost, demand for guest Wi-Fi is significant, with 96% of consumers preferring to shop at stores that have free Wi-Fi, and 80% of consumers noting that the provisioning of free Wi-Fi access would influence their purchasing decisions. Business owners agree, with 60% of businesses reporting that customers spend more time in their store when free Wi-Fi is offered. Additionally, providing a secure Guest Wi-Fi network – particularly a secure network with proper web filtering in place – protects your primary business network from any malware, virus or malicious content that a guest may knowingly or unknowingly interact with. Finally, customizable Guest Wi-Fi allows businesses to showcase mandatory or optional material such as a questionnaire, appointment confirmation or review solicitation. From customization options to actionable insights, Guest Wi-Fi and Analytics are a powerful, revenue-generating necessity for business owners.

There are multiple direct and indirect ways for Guest Wi-Fi and Analytics to bring in more business revenue. Customizing the Guest Wi-Fi login process allows for seasonal promotions, complimentary products and services and upcoming events to be showcased prominently, which can increase customer cart sizes or encourage customer visits in the future. Additionally, Comwave’s Guest Wi-Fi Analytics can identify valuable data on peak times for the business, and identify returning and new customers to target each group with automated campaigns based on custom triggers.

The two areas of focus for ensuring a safe, secure Guest Wi-Fi network are the network’s internal security settings, and the security and reputation of the Guest Wi-Fi network provider. In Comwave’s case, our Guest Wi-Fi network includes web content usage and filtering, so that specific websites and applications can be limited or blocked, alongside constant network usage monitoring to identify the users and timing of any unexpected events. Comwave also has over 20 years of experience providing business internet solutions across Canada, including a partnership with Fortinet, the market leader in network security.

The Guest Wi-Fi access and login process can be customized according to your preferences. Expose visitors to business communication prior to their internet access, or direct visitors towards immediate Wi-Fi access – the choice is yours. Oftentimes, visitors will access the Guest Wi-Fi by providing their email address or through their social media account of choice, accessing Guest Wi-Fi immediately. This allows for a quick, seamless experience, while also allowing business owners to monitor the user and send targeted communication to the user through the information provided at a later date.